DOMAIN NAME TIPS

by Jan 4, 2022DOMAIN NAMES

YOUR WEBSITE NAME

 

Your website name, also called a domain name, is managed by the non-profit organization, ICANN (The Internet Corporation for Assigned Names and Numbers) which oversees the assignment of both IP addresses and domain names. Ideally your domain name should be your business name. However, just because you have registered your business name with the County or State does not mean it is available as a domain name. Let’s review some basics of naming a domain and I will share some insider tips that can help you navigate these murky waters.

DOMAIN REGISTRARS

All domain names must be registered with an ICANN accredited registrar. Popular registrar companies include GoDaddy or Google Domains.  You can purchase a domain name from one of these domain registrars or other reseller. Once purchased, a WHOIS record with your registration information identifying you as being the registrant of the domain will be recorded. This information is made public and can be viewed at the WHOIS website.

Domains typically cost $14.99/yr. A domain name is usually your business name. However, if that name is not available then you must search for an alternative.

INSTANT DOMAIN SEARCH

Have you ever searched airlines flights but were not quite ready to buy? Then, when you return, the fare is higher? Well, Domain Registrars have been known to do this as well. Thus, utilize the website, Instant Domain Search, to investigate domain name availability. This site does not trigger a price increase, allowing  you more time to shop around.

Deciding On A Name

Keep these 3 tips in mind when determining your domain name. Short is best, especially if people have to email you, the simpler the name the more memorable.

Tip #1

Naming Tips

Keep your name

short

memorable

and somthing that reflects your business

Tip #2

Include Keywords

Include Your

service

location &

words people use to search for you

Tip #3

Extensions

Consider using

.co  .shop  .io  .net

if .com is not available for your chosen domain name

Ready to Purchase

Once you have decided on a domain  name then it is time to purchase your domain.  Google Domains and GoDaddy are popular choices. Or use my affiliate relation to Namecheap for discounted rate and free pricacy protection, keeping spammers at bay.

Next Step: Hosting

Next step after purchasing a domain name is to secure hosting. See my Blog on hosting, coming soon in February 2022!

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STARTER WEBSITE

A website today is the foundation of your online presence.It acts as an anchor for all your platforms. Unlike social media a website is 'searchable', meaning blog posts, services, pages, can all show up in a Google Search Results. A website is a beacon of information for your customers and instrumental in garnering authority with the Google Search Algorithm. If you are just starting out we offer an economical starter WordPress website. This is built on a solid WordPress foundation ready to scale when you are. 

Choose one page from any of our Pre-Built Websites. Don't see one you like? Reach out and we can find one for you. Typography and colors can be changed to match your branding at no extra cost. Upon completion, you will be trained on how to create blog posts, access your e-mail, and update pages. This includes a drop and drag builder worth $249.  You will have a solid foundation positioned to scale when you are ready.

WEBSITE INCLUDES

  • WordPress Platform
  • Drop and Drag Builder ($249 value)
  • Themes lifetime license
  • One page template of your choice
  • Updated template to your colors
  • Add your logo
  • One-pass written content or
  • Add client provided written content
  • Size /optimize client provided images
  • Wordfence Security Plugin
  • Stock images as shown
  • Free website email
    * Royalty free lifetime license for all above
    * Platinum themes incur extra cost

 

EASY ORDER

1. Choose your template page
2. E-mail us at Westchester Websites
3. We set up a quick phone chat
4. Build website
5. Client purchases Hosting & Domain Name
6. Review
7. Launch

WHAT TO EXPECT

Design: Choose a template design from one of the Pre-built Layouts Pages.

Contact Us: We will have a brief chat so you know exactly what to expect.

Place Order:  You will receive an email confirmation or order and a link to purchase discounted  Siteground Hosting. 

Client Provides: Any of the following - to add to the page and ensure it is fully personal and represents  your brand:

  • Images (fully licensed)
  • written  content
  • logo

Westchester Websites Provides:  Stock photos and one time only - written content. Professional content writing is available if default content writing is not sufficient or if you do not want to write your own content.

Pre-Launch:  All details of website are reviewed and approved via phone/zoom.

Launch: Website Live

Post Launch: Client will receive a 1 hour training session /video about your new website!

A Note About E-Mail: *This package comes with Siteground email. Additional email services such as Google, Outlook 360, Zoho, etc can be provided but lie outside the scope of this package price.

NOT INCLUDED

Written Content

3rd Party E-Mail

Domain Name
Hosting
Legal Policies

HOSTING

 

Siteground Hosting is the #1 recommended choice for WordPress hosting.  It includes :

Secure connection SSL                     Daily Backups                                           Free E-mail*

 

READY TO SCALE WEBSITE

Ideal for the business starting to put down roots. A one to four page website to showcase your services and products. This site offers a solid foundation within your budget and positioned to grow when your business is ready.

WORDPRESS WEBSITE

Elegant Themes Builder lifetime license
One to Five page Divi based template site
Bonus 404 redirect page, for a 6th page
Update color scheme to match branding
Update client logo
Add client supplied written content
Size /optimize client provided images
Wordfence Security Plugin
Stock images as shown
* Royalty free lifetime license for all above
* Platinum themes incur extra cost

 

EASY ORDER

1. Choose your template page
2. Click 'Order Now' button
3. Complete Order Form

WHAT TO EXPECT

Design: Choose a template design from one of the Pre-built Layouts Pages.

Place Order: After order is  placed, you will receive an email with a discounted link to purchase Siteground Hosting.

And instructions on how to upload the following:

  • Images
  • written  content
  • logo
  • notes

Pre-Launch:  All details of website are reviewed and approved via phone/zoom.

Launch: Website Live

Post Launch: Client will receive a 1 hour training session /video about your new website!

*It is best practice to use 3rd party email, such as Office 360, Google Workspace, Zoho, or other.

 

 

NOT INCLUDED

Written Content

E-Mail Integration

Domain Name

Hosting

Legal Policies

HOSTING

 

Siteground Hosting is the #1 recommended choice for WordPress hosting.  It includes :

Secure connection SSL                     Daily Backups                                           E-mail*

Click for discounted Siteground Hosting via WW affiliate link

 

PREMIUM WEBSITE

This design is ideal for the established business. It provides 6-10 pages to showcase your business and itemize your services in a clean, easy to navigate layout.

WORDPRESS WEBSITE

Elegant Themes Builder lifetime license
Six to ten page Divi based template site
Bonus 404 redirect page, for an 11th page
Update color scheme to match branding
Update client logo
Add client supplied written content
Size /optimize client provided images
Wordfence Security Plugin
Yoast SEO
Stock images as shown
* Royalty free lifetime license for all above
* Platinum themes incur extra cost

 

EASY ORDER

1. Choose your template page
2. Click 'Order Now' button
3. Complete Order Form

HOSTING

Siteground Hosting: one year
Secure connection SSL
Daily Backups
Siteground e-mail*

WHAT TO EXPECT

After order is  placed, you will receive an email to upload the following:

  • Images
  • written  content
  • logo
  • notes

Launch:  After all details of website are reviewed and approved via phone/zoom.

Post Launch: Client will receive a 1 hour training session /video about your new website!

*It is best practice to use 3rd party email, such as Office 360, Google Workspace, Zoho, or other.

NOT INCLUDED

Written Content

E-Mail Integration

Domain Name

Additional Images

Legal Policies

 

ELITE CUSTOM WEBSITE

The elite website can be a complete custom design or use a template as a foundation and expand. E- commerce and E-learning sites are Elite websites, as well, as any website that requires special features, such as membership, event booking, automation, and payment portals.

WORDPRESS WEBSITE

Elegant Themes Builder lifetime license
Custom design or template based
Special features with custom pricing
Color &  Typography selection
Logo creation optional
Written content can be provided
Size /optimize client provided images
Wordfence Security Plugin
Yoast SEO
Stock images hand selected
* Royalty free lifetime license for all above

 

EASY ORDER

1. Complete client questionnaire
2. WW / client initial consult
3. Estimate provided, upon approval
4. Contract signed; Work commences
4. Approval meeting prior to launch
5. Launch!

HOSTING

Siteground Hosting: one year
Secure connection SSL
Daily Backups
Siteground e-mail*

WHAT TO EXPECT

An elite custom site starts with completion of the client questionnaire. A proposal is presented to client. After discussion and approval a contract is issued and work commences. Approval prior to launch.

Launch:  After all details of website are reviewed and approved via phone/zoom.

Post Launch: Client will receive a 1 hour training session /video about your new website!

*It is best practice to use 3rd party email, such as Office 360, Google Workspace, Zoho, or other.

NOT INCLUDED

Domain Name is not included. We believe clients should own their own domain name, and it not be owned by the design firm. Legal policies are not provided but we have partnered with Termageddon Legal Services for easy, affordable policies, such as: privacy, cookies, disclaimers, terms of use, etc.  Only items detailed in contract are included in project.